My cat only has to see the rod or the toy on the rod and she already comes to an end. Which I don't take for granted as she is a very shy cat and easily scared. The fishing rod is the ideal way to make contact with her in a very positive way. After playing I put the fishing rod away somewhere where she can't touch it. Sometimes I forget to close the door where the fishing rod is and guaranteed she will come running with that toy when she could get it. It also flies really nice!