We got the first one as a present for Tosti when she was a kitten. All other rods she demolished within a day, the rod of yours we already have for 1.5 years! She soon understood that the toy is attached to a string, but this one is really impossible to break. Great toy! We also bought it for our new kitten, who also really likes it. It is so nice and handy that you can attach different hangers to it, just what your cat likes and it is easy to adjust for kitten or adult cat. The hangers are also very nice and are used very well!